Online Dating, Stats of the most visits...

Plentyoffish.com #1 Dating Site In North America And U.K.

Plentyoffish_logo PR NEWSWIRE -- July 28 -- The latest comScore Media Metrix numbers now rank the free dating site Plentyoffish.com as the leading dating site in both North America (U.S.A. + Canada) and the U.K.

Top 10 North American Dating Sites by Total Visits (000's)
PlentyofFish 36,825
Singlesnet 29,896
eHarmony 19,269
Match.com 18,329
Yahoo!Personals 16,365
People Media Sites 12,340
TRUE.com 10,716
SparkNetworks 9,124
Mate1.com 4,847
Humor Rainbow, Inc 3,714
comScore Media Metrix. June, 2008, age 2+ universe

Top 10 U.K. Dating Sites by Total Visits (000's)
PlentyofFish 8,052
Meetic 4,024
Match.com 2,724
Gaydar.co.uk 2,617
GirlsDateForFree 1,392
WhiteLabelDating.com 1,120
EasyDate 1,110
Smooch.com 1,102
QuickFlirt 1,054
LoopyLove 853
comScore Media Metrix. June, 2008, age 15+ universe

On Monday 14th July, the CEO and Founder Markus Frind opened up his 26th floor office in downtown Vancouver. Plentyoffish.com has hired its first six employees, the first six of a planned thirty person team that is being assembled to help roll out new advertising programs



Uniques is a GREAT metric. I also like visits because it shows that the unique visitors are actually active, as well. A site that does a lot of advertising will get a higher proportion of uniques and won't rank as well on visits if those users are bailing off the site quickly. Plentyoffish relies on word of mouth so will naturally get less uniques because of it. POF uniques numbers aren't propped up by advertising.

In short, both are good metrics. POF suffers under the uniques metric and is particularly strong on visits because members tend to stick around. They're not coming to the site from advertising so much as from word-of-mouth.

Here's the rankings by unique visitors for comparison.

UK - ooo's of uniques, June, 2008
POF - 704
Meetic - 666
EasyDate - 429
Match - 425
QuickFlirt - 424

North America - ooo's of uniques, June, 2008
Singlesnet - 3640
Match - 3373
Yahoo - 3333
TRUE - 3165
Plentyoffish - 2896